Cecilia Morales Portfolio

CECILIA MORALES PORTFOLIO

Selected case studies

These case studies present my most relevant work in leadership, mentorship,
design org management and the use of design thinking.
Identifying the challenges
Stakeholder research revealed a number of dynamics that were undermining team engagement and agency in their product design process.
Prioritizing
Based on the UX maturity level and resourcing, we identified a handful of tactical strategies to drive the relevant change.
Approach
Moving research to the front.

Introducing user-centered storytelling.

Mentoring designers to own facilitation and leadership.
Previous
Next

Design Principles

Organizational design
Design Thinking
Stakeholder research
Mentorship & coaching
Process design & socialization
Retros & team reflections

Helping transform an organization while taking into account product and UX maturity, resources, team DNA, and stakeholder dynamics.

“Design can’t answer the why behind their own designs…”

Product Managment
Existing research & understanding relationships
Inventory of change management research insights and gap identification
Mapping relationships, points of risk, and processes.
Our persona and journey
Blueprinting throgh ethnographic research

Custom heuristical model to evaluate:
Ease of use,
emotional engagement and
usefulness relevant to task.

Transforming business objectives into user goals
Mapping user success goals to current business objectives.
MVP strategy that balanced stakeholder feedback with validated user needs
As-is journey
UCD workshops to extract succinct insights from existing knowledge.
Previous
Next

Transforming teams and relationships

Design Thinking
Personas & journeys
Generative research
Research repository
Proposal & budget
Prototyping & wires
Brought in to a project that had failed twice before and was straining the relationship between this consulting firm and their long time client. 

After completing my research the strongest solution was to bring the team and client into the design thinking process.

"We need a user journey"

Project lead
Public Cloud Unification project

Public Cloud Platform Unification project

Designer - Architect relationships

Using the IBM Design Thinking Loop to provide a collaboration toolkit for product teams

Research for Influence

Selling a research-based product strategy to Cloud Product Executives

Custom Roles for simplification

Crafting an XD roadmap to simplify a highly complex feature.

Editorial Design for product testing

Design language, content design and prototype in 5 weeks

3 TechEd portals

Re-platforming 3 Higher Education student and teacher Portals

Lightweight Visual requirments

Creating usable lightweight  visual requirements ecosystem for a digital transformation.

Custom financial goals

Design Sprinting into lightweight custom financial goals for customers.